Zuzhu
The Mighty Milk Drop
Frisian Flag wanted a fun mascot, so we created Zuzhu—a mighty drop of milk with a name that riffs on susu (Indonesian for milk). Zuzhu’s got cool powers and is always ready to protect kids from the bad guys!
Client
Frisian Flag
Scope of Work
Mascot Design and Illustration
Zuzhu concept pose without his suit
Zuzhu concept pose with his power suit
Frisian Flag lab where Zuzhu is getting a maintenance
Zuzhu fighting the evil forces
Zuzhu was originally created as a mascot for packaging and POSM, but the clients loved him so much, they turned him into the star of a 42 episode animated series!
While we weren’t involved in the animation production itself, you can check out the series here.
Creative Director: Aji Bekti
Creative Group Head: Marsha Saleh
Art Director: Ronny Jiero & Davin Susanto
Copywriter: Nellia
Agency: Hakuhodo Indonesia