One Second,

Zero Fuss!

Parents naturally become quick and responsive to their baby’s needs. They get everything done in just a second. To match that urgency, they need a diaper that works just as fast. As a leading diaper brand in Indonesia, Sweety supports new parents with 1-second absorbency through Sweety Dry X-Pert.

The TVC highlights quick everyday moments, like diapering, where parents deliver instant care with help from Sweety.

Client
Sweety (Huggies in international market)

Scope of Work
TVC

Creative Director: Felicia Hutabarat

Art Director: Ronny Jiero

Copywriter: Helena Rinthasari

Agency: Ogilvy Jakarta

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No More Kitchen Drama

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Cloud Soft Diapers