One Second,
Zero Fuss!
Parents naturally become quick and responsive to their baby’s needs. They get everything done in just a second. To match that urgency, they need a diaper that works just as fast. As a leading diaper brand in Indonesia, Sweety supports new parents with 1-second absorbency through Sweety Dry X-Pert.
The TVC highlights quick everyday moments, like diapering, where parents deliver instant care with help from Sweety.
Client
Sweety (Huggies in international market)
Scope of Work
TVC
Creative Director: Felicia Hutabarat
Art Director: Ronny Jiero
Copywriter: Helena Rinthasari
Agency: Ogilvy Jakarta