Cloud Soft Diapers

Sweety Silver Pants is designed to keep babies comfortable and happy all day. Its ultra-soft surface protects delicate skin from irritation, while the quick-absorb feature locks in wetness, keeping the diaper dry longer. Perfect for active little ones at play.

For the key visual and TVC, we brought this promise to life with a literal concept: babies having fun in a dreamy world full of soft, fluffy clouds. Capturing the feeling of comfort, freedom, and joy that Sweety Silver Pants delivers.