2020 was a chaotic year—marked by the global pandemic, U.S. murder hornets, Trump’s re-election campaign, Australian bushfires, and Mount Merapi’s eruption.

To capture that overwhelming feeling, we created a print ad for Paramex, an Indonesian migraine medicine, using an optical illusion that creates a spinning, dizzying effect—just like the year itself. Thankfully, Paramex is always there to help when your head can't take it anymore.