Pee and Poo, Apart!

Background:
Many Indonesian moms don’t realize that separating pee and poo is crucial for keeping their baby’s skin healthy. Sweety Skin Premium, with Dual Zone Technology, is designed to do exactly that—offering better protection and hygiene.

Insight:
Indonesian moms are more receptive to products presented with a scientific explanation—they trust what feels expert-backed and credible.

Execution:
We created the Sweety Science Lab, a fun, imaginary lab where our diaper technology is “developed.” To make education engaging, we introduced friendly mascots to help explain how Dual Zone Technology works—turning science into simple, relatable stories for moms.